Determining the right price for a boat or yacht that you are about to put on the market is crucial in the sales process. But taking the right steps for marketing the boat is just a crucial to ensure a timely sale at a price that you are going to be happy with.
If you get the right amount of interest for your boat sale yourself thanks to good do-it-yourself advertising, you will save yourself the expense of a costly yacht brokerage. This will impact the amount of money that you will be left with at the end of the whole deal.
To start with effective boat marketing, you should make sure that the boat is well presented, and also that you are able to reach out to the maximum number of potential buyers. Putting a listing on the internet is a great way to achieve both.
It's good to take lots of quality digital pictures of the boat, not only of the whole boat from the outside but also of details and of the interior. Good pictures from a past trip may do the trick, but don't just rely on travel photographs and make sure that you have the best possible photos, as this could make or break your search for prospects.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don't make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
You can also recycle a slightly altered Internet ad for local yacht clubs, marinas, bars and other places where fellow boaters congregate and where you may find potential buyers. Finding an interested person in one of these places will allow you to sell locally, taking the hassle of travel away from the buyer and making the deal more likely.
Focus on designing an ad that emphasizes the boat's main good points, possibly introducing them with a little personal story about a trip on the vessel. Also during negotiations, you should focus on what makes your boat special.
You should then have a way to deal with any queries that may arise from initial contact from people interested in buying your boat. Have a more detailed information folder ready, with all the technical specs as well as with more pictures. This can be useful both before, and during a boat visit.
As for the negotiation of the actual sale, be aware that most buyers will try to negotiate the price down. The best counter-strategy is to anticipate their objections and have answers ready. Still, you would always assume that you will have to concede a discount of 10% or so over the price you originally listed.
The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.
If you get the right amount of interest for your boat sale yourself thanks to good do-it-yourself advertising, you will save yourself the expense of a costly yacht brokerage. This will impact the amount of money that you will be left with at the end of the whole deal.
To start with effective boat marketing, you should make sure that the boat is well presented, and also that you are able to reach out to the maximum number of potential buyers. Putting a listing on the internet is a great way to achieve both.
It's good to take lots of quality digital pictures of the boat, not only of the whole boat from the outside but also of details and of the interior. Good pictures from a past trip may do the trick, but don't just rely on travel photographs and make sure that you have the best possible photos, as this could make or break your search for prospects.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don't make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
You can also recycle a slightly altered Internet ad for local yacht clubs, marinas, bars and other places where fellow boaters congregate and where you may find potential buyers. Finding an interested person in one of these places will allow you to sell locally, taking the hassle of travel away from the buyer and making the deal more likely.
Focus on designing an ad that emphasizes the boat's main good points, possibly introducing them with a little personal story about a trip on the vessel. Also during negotiations, you should focus on what makes your boat special.
You should then have a way to deal with any queries that may arise from initial contact from people interested in buying your boat. Have a more detailed information folder ready, with all the technical specs as well as with more pictures. This can be useful both before, and during a boat visit.
As for the negotiation of the actual sale, be aware that most buyers will try to negotiate the price down. The best counter-strategy is to anticipate their objections and have answers ready. Still, you would always assume that you will have to concede a discount of 10% or so over the price you originally listed.
The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.
About the Author:
BoatValueWorld.com covers all your boat evaluation needs, with tips and information. Whether you want to sell a boat or buy a yacht, go to the site to find out.
No comments:
Post a Comment